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Grain Farmers of Ontario launches SellSmart

GUELPH, ON (December 16, 2010) – Today, Grain Farmers of Ontario (GFO) launched its first mobile application, SellSmart, for BlackBerry® smartphones. Providing local price information, head-to-head price comparisons, and price alerts, this mobile application will change the way Ontario farmers do business.

SellSmart is a custom application designed to put local price information at farmers’ fingertips. The price data for corn, soybeans, and wheat from the Chicago Board of Trade is adjusted with basis information from local elevators across the province and provided on a ten minute delay. To streamline the data, the application is personalized by the user to only display their elevators and commodities of interest.

“We expect this application, SellSmart, will be a game-changer for our members by providing them with near
real-time updates on market prices, giving them a stronger negotiating position,” says Erin Fletcher, Manager of Public Affairs and Communications, Grain Farmers of Ontario.

The application also incorporates an alert feature for each crop and elevator. The user is able to set a target price they want to sell at and be notified by their BlackBerry® when the price is achieved. “This functionality provides farmers with the confidence that they’re not going to miss out on a favourable elevator bid,” says Fletcher.

Realizing the opportunity, GFO teamed up with FloatPoint Media Inc., a BlackBerry® Select Alliance Member, to design SellSmart. FloatPoint specializes in custom mobile application development and understands the value of mobile technology to modern agriculture.

GFO also partnered with AML Communications, a Rogers authorized dealer, to provide a BlackBerry® Torch smartphone to one prize winning farmer and together they are working on a member discount package to help all Ontario grain farmers gain access to the application through cost effective mobile connectivity using BlackBerry® technology and the Rogers Network. 

SellSmart can be downloaded to any BlackBerry® OS 5.0+ device, free of charge, at www.gfo.ca/SellSmart or through BlackBerry® App World. Although it was designed with farmers in mind, the application will also be useful for grain elevators, buyers, and users.  SellSmart is exclusively available for BlackBerry® smartphones at this time, however, GFO has plans to extend the application to other platforms in the New Year. Questions can be directed to info@gfo.ca.

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO - 1-800-265-0550; bsenft@gfo.ca

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Grain Market Commentary for September 13, 2017

Wednesday, September 13, 2017

Commodity Period Price Weekly Movement
Corn CBOT December 3.51  10 cents
Soybeans CBOT November 9.60  11 cents
Wheat CBOT December 4.43  03 cents
Wheat Minn. December 6.43  01 cents
Wheat Kansas December 4.44  05 cents
Chicago Oats December 2.38  05 cents
Canadian $ December 0.8196  0.15 points

Harvest 2017 prices as of the close, September 13 are as follows:
SWW @ $182.92/MT ($4.98/bu), HRW @ $185.15/MT ($5.04/bu),
HRS @ $238.95/MT ($6.50/bu), SRW @ $182.91/MT ($4.98/bu).

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Market Trends Report for September-October 2017

Monday, September 18, 2017

US and World

Across the US corn belt American farmers are starting to harvest another huge crop. The growing season was uneven with widespread drought in the Northwest plains and quite a wet start in the Eastern corn belt. This was accentuated by somewhat dry conditions in mid-summer, but it looks like good genetics and modern farming methods have won out. As we careen into October, US farmers are set to harvest their third-largest corn crop and the largest soybean crop ever.

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On September 12th the USDA released their latest estimates of US crops. USDA estimated US corn production would come in at 14.184 billion bushels, with an average yield of 169.9 bushels per acre. This was seen as a bit of a shock to the market as traders were expecting lower yield estimates. The USDA also increased 2017/18 ending stocks to 2.335 billion bushels, up 62 million from their August report. This US crop is approximately 6% less than last year with the yield 4.7 bushels per acre lower.

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