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Market Development

The Market Development strategy for attracting investment to Ontario includes building long term consumer awareness of product innovation, identifying potential industry partners and continuously developing and maintaining export market relationships.

Grain Farmers of Ontario works to achieve steady growth by expanding existing and premium markets for our production and encourages novel new uses for Ontario grain. This is achieved through a three step process:

  1. Long-term consumer awareness, and driving buying behaviour and decisions
  2. Domestic industry development, and export relationship development
  3. End-use specific varieties and supply chains, and increases in volume or product segregation to meet customer needs

Currently Grain Farmers of Ontario is supporting a number of strategic opportunities through its Grains Innovation Fund.

Grains Innovation Fund

Program overview
Project proposal (application template)

Apply for the Grains Innovation Fund by October 24, 2016

Closed

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario's 28,000 barley, com, oat, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Under this Market Development initiative, funding is available to support development of new and reformulated products and processes which have the potential to expand the market for Ontario barley, corn, oat, soybean and wheat crops or crop residues. Projects which satisfy the eligibility criteria established for this fund can receive up to 60% of the cost of the project up to a maximum of $50,000. Applications will be accepted until 4 pm Monday, October 24, 2016.

Interested companies are encouraged to contact Grain Farmers of Ontario before preparing and submitting an application to discuss your project idea. Grain Farmers of Ontario can provide feedback on whether your project meets the program criteria. Contact Mangla Shandal at mshandal@gfo.ca or 519-767-6537 ext. 201.

Eligibility

To qualify for a partnership with Grain Farmers of Ontario and receive monetary support under this fund a company must demonstrate to the satisfaction of the Grain Farmers of Ontario, that it can meet at least one of the following criteria:

  • Open new markets for Ontario grains or grain residues,
  • Expand the use of, and demand for, Ontario grains or grain residues,
  • Promote Ontario grains or grain residues as the best choice,
  • Identity preserve varieties for novel uses,
  • And/or increase the value (premiums) of Ontario grains or grain residues

Amount of Funding

If a project proposal is deemed eligible, the amount of funding to be provided shall not exceed 60% of the eligible costs associated with the project, up to a limit of $50,000. Grain Farmers of Ontario reserves the right to determine the amount of funding to be allocated to a project based on its ability to contribute to the growth and innovation of the Ontario grain industry.

Please note that this is the Market Development General Call for Proposals. If you are looking for the Research Call for Proposals, please visit the Research page.

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